Privacy Policy

Introduction

This Privacy Policy describes how CrawlAxis (CrawlAxis SEO Limited) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and ensuring transparency in how we handle your data. This policy applies to all visitors and users of our website and services related to technical SEO auditing, site architecture optimization, and crawl indexing education.

Who We Are

We are a data controller responsible for the collection and processing of your personal information. We operate a comprehensive technical SEO course and audit service designed specifically for Toronto-based digital agencies. Our mission is to provide education and tools that help optimize website crawlability, indexing, and overall search engine performance through evidence-based methodologies.

Information We Collect

We collect several types of information to provide and improve our services:

• Contact information including name, email address, and phone number when you register for our course or request a consultation
• Usage data such as pages visited, time spent on site, and interaction patterns through analytics tools
• Device information including browser type, operating system, and IP address
• Course enrollment and progress data when you participate in our training programs
• Communication records from email inquiries and support interactions
• Cookie data to enhance your browsing experience and track site preferences

Legal Basis for Processing

We process your personal information based on the following legal foundations. Where you have provided explicit consent, such as subscribing to our newsletter or creating a course account, consent forms the legal basis. For legitimate business interests including service improvement, fraud prevention, and analytics, we rely on legitimate interest assessments. When required by law, such as responding to government requests or maintaining business records, legal obligation provides our legal basis. All processing activities comply with applicable data protection regulations.

How We Use Your Information

Your information enables us to deliver and continuously improve our services. We use contact details to communicate course updates, audit results, and support responses. Analytics data helps us understand how users interact with our platform, identifying areas for enhancement. Course enrollment information allows us to track your progress and provide personalized learning recommendations. We may use aggregated, non-identifying data for market research and service optimization. We never sell your personal information to third parties.

Data Retention Periods

We maintain clear retention schedules to minimize data storage and protect your privacy. Course enrollment and account information is retained for the duration of your active enrollment plus 24 months for reference purposes. Contact form submissions and inquiry messages are retained for up to 18 months after your last interaction. Analytics and cookie data is automatically purged after 14 months of inactivity. Server access logs are retained for 12 months for security and performance monitoring. Payment and transaction records are retained for 7 years to comply with financial regulations. If you request account deletion, we remove your data within 30 days except where legally required to retain it.

Your Privacy Rights

You have comprehensive rights regarding your personal information. You can request access to all data we hold about you at any time. You have the right to correct inaccurate or incomplete information. You can request deletion of your personal data, subject to legal obligations. You may withdraw consent for marketing communications by unsubscribing or contacting us directly. You have the right to data portability, receiving your information in a portable format. You can object to certain processing activities, including profiling or direct marketing. To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Essential cookies enable core functionality such as navigation and account access. Analytics cookies help us understand user behavior and improve our platform. Preference cookies remember your settings and choices. Marketing cookies may be used to deliver relevant content, though we prioritize your privacy in all tracking activities. You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent core website functionality. We do not use cookies to create detailed profiles without consent.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure. Our website uses SSL encryption for data transmission. Access to personal information is restricted to authorized personnel who require it for their roles. We conduct regular security audits and maintain comprehensive data protection protocols. While we strive to protect your data, no system is entirely secure. We recommend using strong passwords and keeping your account credentials confidential. In the unlikely event of a data breach, we will notify affected individuals promptly in accordance with legal requirements.

Third-Party Services

We may use third-party service providers to support our operations, including hosting providers, analytics platforms, and communication tools. These vendors are contractually obligated to protect your information and use it only for specified purposes. We do not authorize third parties to use your data for their own marketing purposes. We maintain Data Processing Agreements with all service providers to ensure compliance with data protection standards. You have the right to request information about specific third parties we engage. We review vendor practices regularly to ensure ongoing compliance.

International Data Transfers

Our services are primarily operated within Canada. If your information is transferred internationally, we ensure appropriate safeguards are in place through contractual mechanisms and compliance frameworks. We will inform you of any international transfers and the protections applied. Your rights remain consistent regardless of where your data is processed. We comply with all applicable international data protection standards.

Supervisory Authority

If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the appropriate data protection authority. In Canada, this is the Office of the Privacy Commissioner of Canada (OPC). You can submit a complaint to the OPC without charge. We encourage you to contact us first to address any concerns, as we are committed to resolving issues promptly and transparently.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable regulations. Any material changes will be communicated through our website with a new "Last updated" date. We recommend reviewing this policy regularly to stay informed about how we protect your privacy. Your continued use of our services following updates constitutes acceptance of the revised policy.